Question 1

Is this actually free?

Accepted Answer

Yes, and there's no call attached to it. The paid version is a real assessment where I get into your analytics, CRM, and ad accounts — this is the self-reported version.

Question 2

How accurate can it be if I'm answering about myself?

Accepted Answer

Directionally, very. Founders are usually harder on themselves than the data is, except on dimensions 6 and 7, where almost everyone overestimates. The paid assessment exists precisely to replace your guesses with your numbers.

Question 3

Will you email me?

Accepted Answer

Only if you ask for the PDF. One email, no sequence.

Question 4

What's a good score?

Accepted Answer

Most founder-led companies at this stage land in the 30s and 40s. Above 60 usually means you've already got a real engine and my honest advice is to keep going. Below 25 usually means you're earlier than you think, and the fix is smaller than you fear.